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Discover RCS promotes local community

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Staff Report

Members get their first glimpse of the Discover RCS Map Project as project leader Rebecca Flach explains the program. Courtesy of Skylar Hyslop

COEYMANS — It was standing room only at Yanni’s Too restaurant when the RCS Community Business Association gathered to celebrate the launch of Discover RCS, a multi-pronged community and business attraction program. 

Over the last two years, the development and completion of the project has been an ongoing goal of the business association, whose mission is to be a catalyst for growth and prosperity in the community. 

“This all started when we were meeting with Sydney Kane at the Port of Coeymans one day about two years ago,” said RCS Community Business Association Vice Chair and the project’s coordinator, Rebecca Flach. “Sydney was saying that the port employees from out of town were always asking her for recommendations on local businesses. That’s when we decided we need a community business map,” Flach said.

That original idea took on a life of its own. What started out as a map project has grown to include a website called Discover RCS that will highlight all the community has to offer, according to Flach. By teaming up with Capital Region Independent Media, which publishes the Ravena News-Herald, the group was able to provide both the map and website. 

“RCS CBA’s mission is to be a catalyst for growth and prosperity in our community,” Flach continued. “We believe Discover RCS will help drive interest in visiting and investing here by marketing the best features of our wonderful community — its businesses, special events, parks and recreation opportunities and more — in a way that’s positive and fun. It’s a flexible tool that we hope will complement other business attraction and economic development tools for Ravena, Coeymans and Selkirk.”

There were smiles and celebrations all around at the Discover RCS launch party at Yanni’s. Courtesy of Skylar Hyslop

The association’s chair, Marlene McTigue, noted the program will draw attention to the community in ways no other local program has done, and that it will also serve as an important workforce development and retention tool.  

“For too long, we have seen prosperity come to the north and the south of us. Look at the growth we’ve seen in Glenmont, in Coxsackie,” McTigue said. “Those changes are not happening by accident. Those communities have invested in telling the story of what they have to offer. That hasn’t been happening here. Discover RCS is just the kind of placemaking initiative that we need to highlight the great businesses that exist here and let the world know that this is a great place to live and work.” 

“This program will not only benefit our member businesses but the community as a whole,” McTigue continued. “We have seen, time and again, that when communities invest in attracting and supporting a diverse business community, those vibrant business serve as an anchor. When employees who come into a community to work see that there are comfortable, safe places like Rail to River Brewing or the Innovation Station for them and their families to congregate, they are more likely to lay down roots, to not move along when the next good employment offer comes down the pike. And that is what we want for our community.” 

Warren Dews Jr., publisher and vice president at Capital Region Independent Media, helped to shepherd the project along.

“I’m excited to be working with the RCS Community Business Association, and to work with them on reaching our readers and our advertisers, and bringing them all in one place together,” Dews said. “This is a great project and I’m happy that the local paper can be a part of it. We’re here to help our community in whatever way we can.”

Jesse Sommer, founder of New Scotland Spirits, was at the launch to not only take in, but be an active participant in the event that spilled over from the dining area into the bar. 

“In the 18 months since we first began selling our spirits in town,” said Sommer, “this community has adopted both me and my business. We really feel welcomed here. Nowhere is this support more forcefully on display than in the way the RCSCBA has constantly gone out of its way to promote us to our neighbors. Investing in a resource like the map was our gesture of support for an amazing neighborhood initiative, and also a good investment in marketing our Helderberg Whiskies to the people who’ve embraced us with open arms.”

Marc Yanni, business association member and the host for the evening’s event, said the program is a welcome change. 

“From being in the community for the last 28 years, it’s great to see that we actually have a map now,” said the local restaurateur, known as The Calamari King. “We’re seeing growth in our local businesses. It’s great to see everyone here participating tonight. We’ve come a long way and it looks like we’re headed in the right direction.” 

Stephen Kelly, president of Sales and Business Development at Carver Companies, was on hand for the celebration. 

“I’ve been attending the RCS Community Business Association meetings since it started, and I’m incredibly proud to witness its growth and the significant momentum it has gained,” noted Kelly. 

The evening concluded with raffles from member businesses New Scotland Spirits and Janine’s Floral Creations.  

If you’d like to get copies of the member business map for distribution to your employees or customers, please contact the business association via their social media channels or by emailing rsbizassoc@gmail.com

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